Relationship between Packaging and Sales
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Exhaustive research done reveals that most customers do impulse buying because of how the product is packaged. So if you want your sales to shoot up, you better get that awesome packaging technique going.
Packaging is all about the message. In addition, you have to have inscriptions that are legible and clear to the human eye. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
The color of the package is another detail that must be considered. The color of the package speaks volumes about the product. Different colors have different appeals. Each color will portray a different message to the buyers. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
The shape of the package is a vital detail that you cannot afford to mess with. The way the package is shaped might give you a rough idea of what the product will be. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. Also other package shapes might seem to be gender sensitive. This way, females or males, depending on the targeted gender, will be more appealed to buy. A product packaged with grips for handling will have more appeal than the other with none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Thus, just keep everything simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You can also package your products in a package that can be used long after you have used the product. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Design your package to be secure.